Keep It Fresh - Island Artisans Association
Art Business, in this age making it in the fine craft and art world has become big business. How can we as artisans capture our share of the market and enable ourselves to enjoy the success of operating full-time as a fine craft artist. Well, first it doesn’t just happen once a year, it takes due diligence all year long. As I have been attempting to stay afloat as a potter I have found myself seeking advice far and wide, and considering ideas I once might not have. Short story, Christmas 2014 was a bad year….
Selling out! oh no! am i selling out or am I buying into securing a way for my chosen occupation to be able to support me. It was high time I got out of my own way. Yes those of of you who know me, know i make politically motivated work that can make people cry, no one is going to buy that. It serves its purpose but I needed to rethink my processes and what I find joy in making so I can support myself. If any of the rest of you are finding yourself in this growth opportunity situation
Keep it fresh, is the post for today, and i have some ideas for how we can make this site more interesting for the viewer and possibly drive some sales your way. before i go further, you still need face to face time with the public. I am finding my best places are local “cheep” small markets. ( Maybe i am less stressed about not having put out thousands of dollars…) My local clientele is building, classes are filling up, and the local shops that carry my work are having increased sales.
Unfortunately Social media is here to stay,
how many of you have pinterest, Facebook, instagram, twitter or ETSY or some form of online way of selling/promoting your work?
Link it all together, your web site should be able to post directly to your fb business page, to twitter with hashtags, and instagram should post to those as well.
for those of you who would like i will be getting this site humming with links to your websites, pinterest pages, eTSY STORE, and fb page. obviously you will need to send me the information. I have included spots on the renewal form and the same requests will be going on the application form. I have the site set up now so i can easily post to fb from all pages. So! keep it fresh, take a look at your images and see what you really think of them.
Quality over Quantity, select images that you find super appealing, and that capture your attention. Phones take great images!
Anyone with something they would like to write about that is something they do or use to help out with exhibitions, photography etc, you are all welcome to share it with me in the form of an email, in the body, and pictures are welcome. I will take it and post it to the web site under posts and this type of information will be accumulated in the membership area.
So take a look at your little page on the site, get it freshened up, and oh, i will also be randomly selecting artists to feature spotlight, so get your information on there! long description, also list your galleries, markets etc. let the people know where you are.
hopefully this goes to everyone the way i set it up to, i put a subscribe on the site, and if you are a member and already in the data base you should get this. It will also show up on the site as a blog post. and i will share it to the fb page
your web person
sharon bussard grove